Tuesday, July 21, 2009

EU digital dividend consultation

In a consultation document recently published and available at this link, the European Commission says consumers have high expectations for the future development of broadcasting, such as increased choice, high definition, and mobile television and broadband. To achieve this the Commission is proposing that all DTT receivers sold after January 1, 2012 should at least be as efficient as the current H.264/MPEG-4 AVC standard. The Commission believes that this measure would generate a critical mass of high quality TV equipment in Europe, in advance of the deployment of the related network infrastructure that will make full use of this increased transmission capacity. Taking into account an average renewal time frame for set-top boxes and TV sets of 5 to 8 years, such a coordinated move would also alleviate the typical "chicken and egg" issue that is encountered when Member States are migrating from the first generation of digital broadcasting networks to a more advanced one.

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