Friday, October 23, 2009

YouTube's content identification

Digital Rapids -- leading provider of tools and solutions for bringing television, film and web content to wider audiences -- announced that the company is working with YouTube to integrate support for Content ID, YouTube's content identification and management system, directly into Digital Rapids' award-winning range of media production and repurposing systems.

YouTube's content identification tools compare existing and incoming user-uploaded videos, identifying the ownership of such content and taking the action specified by the owner's usage policies. Content owners can choose to block user-uploaded content, permit it on YouTube while simply tracking usage data, or monetize the uploaded media by running advertising against it.

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