Friday, February 12, 2010

Smooth Streaming in Vancouver

NBC plans to offer more than 400 hours of live competition and more than 1,000 hours of full-event replay through its NBC Olympics website, dedicated to the Vancouver Winter Olympics 2010. All the shows will be in HD 720p video quality, thanks to the Smooth Streaming capabilities of Microsoft's Silverlight 3.0.

Cnet news reports that Microsoft is also helping NBC by allowing the broadcaster to easily insert ads into the middle of video streams when there is a break in the action, something that proved to be technologically challenging for Beijing, where only so-called "pre-roll" ads were used.

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