Wednesday, August 18, 2010

3DTV and HDTV interest

Nations in the MEAP (Middle East, Africa, Pakistan) region dominate other global regions in ownership of and interest in 3DTVs, according to a new study from The Nielsen Company.

MEAP is by far the region with the greatest 3DTV ownership/interest levels. MEAP has an ownership/definite interest index score of 200, meaning residents in MEAP nations are twice as likely as the global average to own or plan to buy a 3DTV. Latin America follows with an index score of 175.

North America has the highest penetration of HDTVs of any major global region, according to other Nielsen study results. “How People Watch” indicates North America leads in the ownership of high-definition television sets. According to Nielsen analysis, dropping prices, a rapid onset of content and the adoption of Blu-ray players and next-generation video game consoles make North Americans 57% more likely than average to own an HDTV set.

Source: Marketing Charts.

No comments: