Fortune names Netflix CEO businessperson of the year

He beat out the likes of Apple’s Steve Jobs and Ford’s Alan Mulally. While Netflix is most famous for its DVDs-by-mail service, Reed Hastings has driven the company to new heights by charging hard into the streaming video space—“disrupting his own business before it gets disrupted,” writes Fortune. Netflix’s Watch Instantly service, which offers unlimited access to 17,000 movies and TV shows to Netfix’s 15 million subscribers, is already nearly ubiquitous, available anywhere from the browser to the Xbox to the iPhone. A recent study found that Netflix streaming accounts for 20% of peak Internet traffic.