The world’s first terrestrial 3D TV broadcast service has officially gone live in following a successful trial by Italian broadcaster Mediaset. The service, known as 3VOD, runs on Motive’s Bestv set top box, offers subscribers the ability to view films from a selection of around 50 titles. It was originally offered as a limited trial to subscribers from late last year.
At the same time, Vudu announced that 3D content is now available in world's first 3D streaming service. Pricing varies by resolution, but you'll be looking at $5.99 for a 720p rental and $6.99 for a 1080p rental. That's higher by their normal $4.99 HD rental pricing, but not by much. To buy a film, you'll be paying $21.99 instead of $19.99. You can grab it in 1080p, 720p and standard definition. There are only three 3D titles available now, but more are on the way.
Sources: The Wall Street Journal and High-Def Digest.