Warner Bros. Entertainment said it will start renting movies via Facebook, the latest effort by movie studios to find new revenue sources as consumers buy fewer DVDs and spend more time online. The first movie on offer is "The Dark Knight" the 2008 hit Batman movie. Warner's president of digital distribution, Thomas Gewecke, said the studio chose "The Dark Knight" as its launch title largely because it has already been "liked" by 3.9 million Facebook users.
The Wall Street Journal tells that studios can no longer count on DVD sales and are experimenting with new ways of earning revenue online. Last year, U.S. sales of DVDs totaled $7.8 billion, down 43% from their 2006 peak of $13.7 billion, according to media-tracking firm IHS Screen Digest. From 2009 to 2010 alone sales of the discs plunged roughly 20%.
See "The Dark Kinght" on Facebook.