Consumption of legitimate free and paid for online video is on track to exceed 770 billion views across the USA, UK, France and Germany this year, according to a new report from Futuresource Consulting. Improvements in accessibility and ease of use are among the growth triggers that have seen the rise from around 640 billion views last year, with the USA dominating the market.
“Total online video views are on track to grow by 20 per cent and paid-for online video revenues will reach in excess of $3 billion this year,” advised Mai Hoang, Senior Analyst at Futuresource Consulting. “Online purchase and rental transactions are playing a part, but the majority of this revenue is coming out of the USA, predominantly through streaming subscription service Netflix. By 2015, paid-for online video spend is forecast to hit close to $7 billion across the four countries.”
Source: Advanced Television.