Avatar Day

August 21 was the Avatar Day, as 20th Century Fox launched the first "extended look" to the new, long awaited James Cameron's movie, filmed with an innovative 3D technology developed by the famous director.

AVATAR takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption, discovery and unexpected love, as he leads a heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.