Warner Bros., Paramount Pictures, Sony Pictures and Lionsgate will begin offering the first movie downloads that can be burned to disc using virtually any DVD or Blu-ray Disc burner for playback on a broad range of devices already in millions of consumer homes.
The four studios will offer the downloads through under-the-radar online movie service Film Fresh, which inked the first U.S. movie delivery deal with DivX, maker of a popular video format supported by millions of DVD players, Blu-ray players, TVs, mobile phones, the PlayStation 3 and other devices from the biggest consumer electronics brands, including LG, Samsung and Sony.
DivX has its own built-in copy protection so films can only be played back on certified DivX devices that a consumer registers for their downloads. Film Fresh will allow consumers to make an unlimited number of copies of movies in the Divx format for playback on registered devices.
Read the full story on Video Business and the press release on DivX website.