Interactive television advertising overview

The Interactive Advertising Bureau (IAB) announced the release of “An Interactive Television Advertising Overview”, the latest in its series of Platform Status Reports aimed at educating marketers, agencies and publishers on the state of interactive advertising platforms.

The report provides:

• An overview of the U.S. interactive television market, including audience segments and specific advertising options for reaching those consumers
• Key definitions and nomenclature used in interactive television and specific campaign metrics
• Case studies that highlight the available interactive television advertising products
• An overview of the different providers of interactive television advertising and their respective capabilities
• An explanation of key technological and strategic challenges facing interactive television

See the press release and download the report here.