This is how it works: an algorithm first analyzes the video, subsequently alters different aspects of embedded images or videos (such as the lighting, color and texture), and then attempts to fit the advertising into the physical space of their videos without appearing like a blatant overlay. Watch the video below for some example results.
Saturday, May 9, 2009
Zunavision
Zunavision was born out of the artificial intelligence lab at Stanford University by three researchers and an Assistant Professor, and what they’ve come up with is technology that enables video publishers - from amateurs who produce content for fun to professionals - to insert image and video advertising units into clips. It is product placment for online video.
This is how it works: an algorithm first analyzes the video, subsequently alters different aspects of embedded images or videos (such as the lighting, color and texture), and then attempts to fit the advertising into the physical space of their videos without appearing like a blatant overlay. Watch the video below for some example results.
This is how it works: an algorithm first analyzes the video, subsequently alters different aspects of embedded images or videos (such as the lighting, color and texture), and then attempts to fit the advertising into the physical space of their videos without appearing like a blatant overlay. Watch the video below for some example results.
Friday, May 8, 2009
Matrox H.264 acceleration
Matrox MAX is a unique technology that implements faster than realtime H.264 encoding for resolutions ranging from iPod to HD.
It uses a dedicated hardware processor to accelerate the creation of H.264 files for Blu-ray, the web, and mobile devices. By using specialized hardware acceleration, jobs are finished with amazing speed and system resources are liberated for other tasks.
Quality and flexibility are ensured through direct integration with professional applications such as Apple Compressor on the Mac and Adobe Media Encoder on the PC. As an added benefit, the Matrox MAX technology allows direct export to higher-quality H.264 Blu-ray compliant files from Compressor.
Matrox CompressHD is the first implementation of Matrox MAX technology in an H.264 accelerator card.
It uses a dedicated hardware processor to accelerate the creation of H.264 files for Blu-ray, the web, and mobile devices. By using specialized hardware acceleration, jobs are finished with amazing speed and system resources are liberated for other tasks.
Quality and flexibility are ensured through direct integration with professional applications such as Apple Compressor on the Mac and Adobe Media Encoder on the PC. As an added benefit, the Matrox MAX technology allows direct export to higher-quality H.264 Blu-ray compliant files from Compressor.
Matrox CompressHD is the first implementation of Matrox MAX technology in an H.264 accelerator card.
World's first 10-bit 4:2:2 H.264/AVC
ATEME, a leader in AVC/H.264 video compression solutions, is launching the world's first 10-bit 4:2:2 AVC/H.264 solution at NAB 2009, offering broadcasters and content owners native video quality transmission with increased capacity and lower transmission costs.
Pierre Larbier, Chief Technology Officer at ATEME, commented: "With our 10-bit 4:2:2 solution, HD content can be compressed to just 30Mbps - compared to 50-60Mbps with current MPEG-2 solutions - offering 2 HD streams over DVB-S2 link rather than just one, and with improved quality. Ironically 10-bit 4:2:2 solution when applied to H.264 offers greater bandwidth efficiency than 8 bits. It is also a 'one technology fits all' situation as it offers native source quality throughout the multi-generation process chain, offering true HD and digital cinema quality even when bandwidth is not constrained."
Pierre Larbier, Chief Technology Officer at ATEME, commented: "With our 10-bit 4:2:2 solution, HD content can be compressed to just 30Mbps - compared to 50-60Mbps with current MPEG-2 solutions - offering 2 HD streams over DVB-S2 link rather than just one, and with improved quality. Ironically 10-bit 4:2:2 solution when applied to H.264 offers greater bandwidth efficiency than 8 bits. It is also a 'one technology fits all' situation as it offers native source quality throughout the multi-generation process chain, offering true HD and digital cinema quality even when bandwidth is not constrained."
Tuesday, April 28, 2009
Radvision brings SVC to conferencing
Radvision announced plans for the implementation of scalable video coding technology based on H.264 SVC to its SCOPIA conferencing platform during 2009.
SVC technology allows video conferencing devices to send and receive multi-layered video streams composed of a small base layer and optional additional layers that enhance resolution, frame rate and quality. The layering capability of scalable coding provides a dramatically higher degree of error resiliency and video quality than can be provided by conventional video coding without a significant increase in bandwidth requirements. Additionally, a single multi-layer SVC video stream can support a broad range of devices and networks.
Go to this page for further details and to see an online interactive demo of the superior error resiliency provided by SVC.
SVC technology allows video conferencing devices to send and receive multi-layered video streams composed of a small base layer and optional additional layers that enhance resolution, frame rate and quality. The layering capability of scalable coding provides a dramatically higher degree of error resiliency and video quality than can be provided by conventional video coding without a significant increase in bandwidth requirements. Additionally, a single multi-layer SVC video stream can support a broad range of devices and networks.
Go to this page for further details and to see an online interactive demo of the superior error resiliency provided by SVC.
Tuesday, April 21, 2009
Flash platform to digital home
Adobe announced the extension of the Flash Platform to connected digital home devices with an optimized implementation of Flash technology that delivers high definition (HD) video and rich applications to Internet-connected televisions, set-top boxes, Blu-ray players and other devices in the digital living room.Major System on Chips (SoC) vendors, OEMs, cable operators and content providers including Atlantic Records, Broadcom, Comcast, Disney Interactive Media Group, Intel, Netflix, STMicroelectronics, The New York Times Company, NXP Semiconductors, Sigma Designs, and others announced support for the optimized Flash technology today.
The Adobe Flash Platform for the Digital Home is available immediately to OEMs and the first devices and SoC platforms with support for the optimized Flash technology are expected to ship in the second half of 2009.
Delivering Flash technology to the digital home builds on the vision of the Open Screen Project, a broad industry initiative to deliver a consistent runtime environment across devices. Announced in May 2008, the initiative is dedicated to enabling Web content and standalone applications across televisions, desktops, mobile devices and other consumer electronics that take advantage of capabilities of the Adobe Flash Platform. For more information, visit www.openscreenproject.org .
Vanguard showcases SVC IP
Vanguard Software Solutions, Inc., an established video coding supplier, will showcase its latest H.264 technology at NAB 2009 trade show in Las Vegas, NV. Included are: support for Panasonic AVC-Intra and H.264 CABAC IP Cores for FPGA and custom ASICs; Real-Time AVC TRANSCODING required in Internet/Web Video Casting and H.264 SVC support required in video communications markets.
“H.264 SVC is fast becoming a requirement in video communication products and is likely to be adopted by broadcasters in the near future. VSOFTS is ready to provide SVC enabled solutions for x86 and many embedded systems” said VSOFTS President, Irena Terterov.
“H.264 SVC is fast becoming a requirement in video communication products and is likely to be adopted by broadcasters in the near future. VSOFTS is ready to provide SVC enabled solutions for x86 and many embedded systems” said VSOFTS President, Irena Terterov.
Friday, April 17, 2009
Pirate Bay found guilty
The four co-founders of website The Pirate Bay have been found guilty of assisting the distribution of illegal content online by a Swedish court today and have been sentenced to a year in jail and a $3.6m fine.
The trial began on 16 February in Stockholm district court, when the four co-founders of The Pirate Bay - Frederik Neij, Gottfrid Svartholm Warg, Carl Lundstrom and Peter Sunde Kolmisoppi - were put in the dock on charges of assisting copyright infringement. All four have pledged to appeal against the decision though the process may take several years.
Charges against the site, which allows web users to access music, movies and TV shows without paying for them and claimed 22 million users during February, were brought by a consortium of media, film and music companies led by the International Federation of the Phonographic Industry.
Source: The Guardian.
The trial began on 16 February in Stockholm district court, when the four co-founders of The Pirate Bay - Frederik Neij, Gottfrid Svartholm Warg, Carl Lundstrom and Peter Sunde Kolmisoppi - were put in the dock on charges of assisting copyright infringement. All four have pledged to appeal against the decision though the process may take several years.
Charges against the site, which allows web users to access music, movies and TV shows without paying for them and claimed 22 million users during February, were brought by a consortium of media, film and music companies led by the International Federation of the Phonographic Industry.
Source: The Guardian.
Thursday, April 16, 2009
SMPTE report on 3D to the Home
The Society of Motion Picture and Television Engineers (SMPTE) said it will define a single mastering standard for viewing on TVs, PCs and mobile phones stereo 3-D content that could come from optical disks, broadcast networks or the Internet.
Responding to a task force report released Monday (April 13), a SMPTE executive said the group will kick off a standards effort this summer with the aim of finishing the specs within a year. The SMPTE task force recommended a mastering standard based on 1920x1080 pixel resolution at 60 frames/second/eye. It said the spec should support an option for falling back to a 2-D image. It also said the standard should support hybrid products, such as Blu-ray disks that can support either 2D or stereo 3-D displays. The report is available at the SMPTE store for a fee of $20.
Other organizations including the Consumer Electronics Association (CEA) are working on their own 3DTV standards in parallel with the SMPTE effort. The first step for CEA will be to upgrade the interconnect standard at the heart of the High Definition Multimedia Interface (HDMI) to make sure it is ready to carry stereo 3-D data.
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