Saturday, May 9, 2009


Zunavision was born out of the artificial intelligence lab at Stanford University by three researchers and an Assistant Professor, and what they’ve come up with is technology that enables video publishers - from amateurs who produce content for fun to professionals - to insert image and video advertising units into clips. It is product placment for online video.

This is how it works: an algorithm first analyzes the video, subsequently alters different aspects of embedded images or videos (such as the lighting, color and texture), and then attempts to fit the advertising into the physical space of their videos without appearing like a blatant overlay. Watch the video below for some example results.

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