MPEGIF to expand its activities

The MPEG Industry Forum (MPEGIF) announced that it will expand its scope of activities.

The key activities of MPEGIF are structured via three main working groups:

1. Technology & Engineering
2. Interoperability & Compliance
3. Marketing & Communication

The following topics are specific areas of focus for the MPEGIF throughout 2009 and 2010. New, additional work items will be added as and when required.

• MPEG-4/Scalable Video Coding (SVC)
• 3DTV
• Addressable Advertising: extension and adoption of cable Labs SCTE -104 for all multimedia
• Simplifying competitive licensing
• Quality of Experience / Quality of Service metrics
• Royalty free DRM initiatives
• IPTV ecosystem
• Ultra HD (7680x4320)
• MPEG/High-Performance Video Coding (HVC, H.265)
• MPEG-7 / MPEG-21