Friday, May 8, 2009

World's first 10-bit 4:2:2 H.264/AVC

ATEME, a leader in AVC/H.264 video compression solutions, is launching the world's first 10-bit 4:2:2 AVC/H.264 solution at NAB 2009, offering broadcasters and content owners native video quality transmission with increased capacity and lower transmission costs.

Pierre Larbier, Chief Technology Officer at ATEME, commented: "With our 10-bit 4:2:2 solution, HD content can be compressed to just 30Mbps - compared to 50-60Mbps with current MPEG-2 solutions - offering 2 HD streams over DVB-S2 link rather than just one, and with improved quality. Ironically 10-bit 4:2:2 solution when applied to H.264 offers greater bandwidth efficiency than 8 bits. It is also a 'one technology fits all' situation as it offers native source quality throughout the multi-generation process chain, offering true HD and digital cinema quality even when bandwidth is not constrained."

No comments: