3D subtitles placement

Subtitling has presented unique challenges for 3D because of concerns that eye-popping imagery could block out the words on screen. Yet Technicolor (a Thomson division) believes it has worked out a placement solution so 3D technology won’t interfere with subtitle use.

“On the replication side, it has been a pretty straight-forward process,” said Ahmad Ouri, chief marketing officer of Thomson/Technicolor. “We are using the same machines, and there are no major changes. We are developing new encoding, authoring and subtitling tools. We are building something new, and we want to be the first to deliver on all of these components. I have no doubt that in the first half of next year, our technology will be ready.”

The company’s 3D launch is dependent on the Blu-ray Disc Association finalizing its specification for the 3D Blu-ray format. The BDA is expected to announce this accomplishment in the next couple of weeks.

Source: Video Business.