NVIDIA has been demonstrating a complete 3D movie solution to movie studios, press, and customers, consisting of a PC equipped with a GeForce® GPU and NVIDIA® 3D Vision(TM) active-shutter 3D glasses, as well as new 1080p, 3D LCD displays from Acer to showcase how consumers will experience this new 3D Blu-ray content once it is commercially available.
Over the last few weeks, NVIDIA has successfully demonstrated playback of 3D content encoded with the AVC Multi-View Codec (or AVC-MVC), the codec that is expected to become the foundation for how 3D content is encoded onto Blu-ray discs. 3D Blu-ray content encoded in AVC-MVC can be decoded in real time on select NVIDIA GPUs -- resulting in a home 3D experience that is equal to or better to what is offered in movie theaters today.
NVIDIA GPUs that can decode 3D Blu-ray content include the GeForce GT 240 ($99 U.S. MSRP), as well as upcoming next-generation GF100 GPUs based on the NVIDIA "Fermi" architecture. This will allow consumers to build desktop PCs powered by GeForce GPUs and NVIDIA 3D Vision active shutter glasses for under $1000 in total, making them the ideal platform for watching 3D Blu-ray movies, viewing 3D photographs, browsing 3D Web sites, or playing more than 400 PC game titles in 3D.
For more information about NVIDIA 3D Vision technology, please visit: www.nvidia.com/3DVision.