Real-Time Ads in Street Views And Maps

In the recently granted patent “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising”, Google outlines its plans to identify posters, billboards and buildings in its online mapping applications and give advertisers the chance to replace these images with more up-to-date adverts.

Google is planning on using software which recognises the posters on a theatre – for instance – and can replace them with a new advert or information. This will allow the theatre to promote its current plays, in spite of a Google Street View image being old.