Thursday, January 14, 2010

Sales Warfare

Activision announced that Infinity Ward's Call of Duty: Modern Warfare 2 has topped the $1 billion mark in retail sales worldwide since its launch in November, according to internal Activision estimates and

In its first five days alone, the game sold an estimated $550 million worldwide, outpacing five-day worldwide theatrical box office gross figures for such films as Avatar, Harry Potter and the Half-Blood Prince and The Dark Night.

Modern Warfare 2 is rated "M" (Mature) by the ESRB for Blood, Drug Reference, Intense Violence and Language.

Source: press release and I4U.

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