Friday, January 15, 2010

Sales Warfare - part 2

Some more numbers from the videogames business.

After a 2009 dominated by lower year-over-year monthly sales figures, the video game industry turned things around in a huge way just in time for the holidays, recording its best month ever, reported analyst firm The NPD Group on Thursday.

According to NPD, the industry turned in U.S. sales of $5.53 billion in December, up 4 percent from $5.32 billion a year earlier. While it could not have been any more of a relief to the companies in the video games business that they had finally turned in a month of year-over-year growth, the December results were especially impressive given that in December 2008 the industry for the first time surpassed the $5 billion mark for a single month.

But despite the fantastic December, the nine straight previous months of lower sales meant that total 2009 industry sales came in 8 percent below those of 2008, the best year the industry has yet seen.

Source: cnet news.

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